Terms of Service
Last updated: 28 July 2026
1. Who We Are
Gold Top Collective Ltd ("we", "us", "our") is a company registered in England and Wales (Company No: 13334037, VAT No: 377538844). We are a digital agency providing design, development, AI and hosting services.
You can contact us at hello@goldtopcollective.com.
2. About These Terms
These terms apply to everything we do for you: our websites, our tools and platforms, and any work we carry out under a proposal, quote, statement of work or ongoing agreement.
Where we have a signed agreement, a proposal or a written statement of work with you, that document and these terms are read together. If the two ever conflict, the signed agreement or accepted proposal takes precedence for the work it covers, and these terms fill in everything it does not address.
Using our websites or tools means you accept these terms. Accepting a proposal or asking us to begin work means you accept them for that work.
3. Our Services
We provide six services, and any of them may be covered by these terms:
- Web design and build - websites designed and built by us, including WordPress, Elementor and bespoke front-ends
- E-commerce - WooCommerce and Shopify stores, shipping and payment configuration, quote flows and platform migrations
- Bespoke platforms and tools - referral systems, back-office software, custom admin tools and integrations
- Branding and design - logos, brand guidelines, design systems and rollout templates
- AI development and automation - AI-assisted development, chatbots, content pipelines and workflow automation
- Hosting, care and search - hosting, maintenance, support, and search engine and AI search optimisation, including reporting delivered through our own platforms
Not every term below applies to every service. Where a section is specific to one kind of work, it says so.
4. Proposals, Quotes and Agreeing Work
We will normally set out what we propose to do, what it will cost and roughly how long it will take, in a proposal or quote. A proposal is valid for 30 days from the date we send it unless it says otherwise.
Work begins when you accept a proposal in writing, including by email, or when you ask us to start and we confirm. Estimates given in conversation are indicative and are not binding until confirmed in writing.
5. Fees and Payment
Our fees are as set out in the accepted proposal or agreement. Unless we have agreed otherwise in writing:
- Project work may require a deposit of 50% before we begin, with the balance due on completion or in agreed stages
- Ongoing services such as hosting, care plans and search retainers are billed monthly in advance
- Invoices are payable within 30 days of the invoice date
- All fees are exclusive of VAT, which is charged at the prevailing rate
If an invoice is overdue we may charge interest and reasonable recovery costs under the Late Payment of Commercial Debts (Interest) Act 1998, and we may pause work or suspend services until payment is received. We will always tell you before we do either.
Third-party costs such as hosting, domain registration, licences, plugins, stock imagery, fonts and API usage are either recharged to you or paid by you directly, as agreed. Where a third party changes its pricing we will pass that change on and tell you before it takes effect.
6. What We Need From You
Projects run on time when both sides move. You agree to:
- Provide content, assets, brand materials and information we reasonably need, in a usable format
- Give us the access we need to your systems, hosting, domains and accounts, or arrange it promptly
- Give feedback and approvals within a reasonable time
- Give us a single named point of contact with authority to make decisions
- Ensure you own, or have permission to use, everything you give us
If we are held up waiting for something from you, timescales move accordingly, and where a delay is prolonged we may need to reschedule the work and revisit costs.
7. Timescales
Timescales we give are honest estimates based on what is known at the time. They depend on your input arriving as expected, on scope staying as agreed, and on third parties we do not control. We will tell you as soon as we know if a date is at risk.
8. Changes to a Project
If you want to change the scope of agreed work, tell us and we will confirm the effect on cost and timescale before doing it. We will not carry out chargeable extra work without your agreement in writing.
Small adjustments during a project are normal and we will not quibble over them. Substantial additions are a change of scope.
9. Approval and Acceptance
We will let you know when work is ready for review. If you do not raise anything within 10 working days we will treat it as accepted so that projects can close properly. Acceptance does not affect section 10.
10. Putting Things Right
If something we built does not work as agreed, tell us and we will fix it at our cost. This applies for 90 days after the work goes live, and it applies for as long as you are on one of our care plans.
This covers defects in what we built. It does not cover changes to what was agreed, problems caused by someone else editing the site, failures in third-party services, or issues arising from you not applying updates we have recommended.
11. Intellectual Property
Once you have paid in full for a piece of work, you own the deliverables specific to you: your designs, your content, your brand assets and the bespoke code written for your project.
We keep ownership of anything we brought with us or that is not specific to you. That includes our own tools, platforms, frameworks, libraries, methods and any reusable components. Where those are part of what we deliver, you get a perpetual, non-exclusive licence to use them as part of your project, but not to resell or licence them separately.
Third-party components such as themes, plugins, fonts, stock imagery and software libraries remain the property of their owners and are provided to you under their own licences. Some of those licences require an ongoing subscription to keep receiving updates and support.
Until an invoice is paid in full, any rights we would otherwise transfer stay with us.
12. Third-Party Services
Our work often depends on services we do not control, such as hosting providers, payment processors, domain registrars, plugin vendors, analytics platforms, search engines and AI providers. We choose these carefully, but we are not responsible for their availability, their pricing, changes they make to their products, or their own terms.
Where you hold the account with a third party, the relationship is between you and them.
13. AI-Assisted Delivery
We use artificial intelligence tools as part of how we work. This is deliberate and it is how we keep costs down.
A person at Gold Top Collective reviews everything before it ships. We do not send unreviewed AI output to clients or to live systems.
Your project data may be processed by third-party AI providers under their data processing agreements. We do not permit your project data to be used to train their models. Our Privacy Policy sets out how we handle your data.
AI-generated material can occasionally reproduce patterns from its training data. We take reasonable care to check that what we deliver is original and suitable, and we will put right anything that is not, but we cannot give an absolute warranty about material generated this way.
14. Hosting, Care Plans and Support
Where we host or maintain your site:
- We will keep the platform, plugins and dependencies reasonably up to date and take reasonable steps to keep it secure
- We take backups as described in your plan, and we will do our best to restore from them, but you should not treat our backups as your only copy of anything critical
- We aim for high availability but we do not guarantee uninterrupted service. Hosting depends on providers we do not control, and some downtime is necessary for maintenance
- Support response times are as set out in your plan
If you or a third party makes changes to a site we maintain, and those changes cause a problem, putting it right is chargeable unless your plan says otherwise.
15. Ongoing Services and Notice
Hosting, care plans and search retainers continue month to month until either of us ends them.
Either side may end an ongoing service by giving 30 days written notice, expiring at the end of a billing month. Fees already paid for the current month are not refundable, and any work already carried out in that period remains payable.
When an ongoing service ends we will help you move to another provider in a reasonable and professional way. Migration work beyond a straightforward handover is chargeable.
16. Search Engine and AI Search Work
This section applies to search engine optimisation, AI search optimisation and related reporting.
Search engines and AI assistants decide for themselves what to rank and what to cite, using systems that change constantly and that nobody outside those companies fully sees. We can improve how well your site is understood, how well it performs and how well it answers what people are actually searching for. We cannot control the result.
So, plainly: we do not guarantee any particular ranking, position, traffic level, citation or number of enquiries. Anyone who does is not being straight with you. Where we set targets together, they are shared goals we are working towards, not contractual commitments.
Our reporting draws on data from third parties including Google Analytics, Google Search Console, Google Ads and third-party research tools. Those sources have their own limitations, delays and measurement gaps, and we will tell you about the ones that matter rather than presenting numbers as more certain than they are.
Where we act on your advertising accounts, we do so only on changes you have agreed, and the account and its spend remain yours.
17. Confidentiality
Each of us may learn things about the other that are not public. Both of us agree to keep that information confidential, to use it only for the purposes of the work, and not to pass it on without permission, except where the law requires it.
This does not apply to information that is already public, that was already known, or that is received legitimately from someone else.
18. Data Protection
Where we process personal data on your behalf, we do so as a processor and you remain the controller. We will process it only on your instructions, keep it secure, and help you meet your own obligations.
Our Privacy Policy explains how we handle personal data more generally. Where the work requires it, we will put a separate data processing agreement in place.
19. Showing Our Work
We would like to be able to say we worked with you, and to show the work in our portfolio, in case studies and on our website. If you would rather we did not, tell us and we will not.
We will never publish anything confidential, anything commercially sensitive, or figures you have not agreed we can share.
20. Liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.
Subject to that:
- We are not liable for loss of profit, loss of business, loss of anticipated savings, loss of goodwill, or any indirect or consequential loss
- We are not liable for loss or corruption of data where you have not kept your own backups of anything critical to you
- Our total liability in connection with any piece of work is limited to the fees you have paid us for that work in the 12 months before the claim arose
We provide our services with reasonable care and skill. Other than as set out in these terms, we do not give warranties about the services, and any implied by law are excluded to the extent permitted.
These terms cover business customers. If you are a consumer, your statutory rights are unaffected.
21. Suspension and Termination
Either of us may end an agreement if the other is in material breach and has not put it right within 14 days of being asked to in writing, or if the other becomes insolvent.
If you end a project part-way through, you pay for the work carried out up to that point and for any commitments we have already made on your behalf.
We may suspend services for non-payment, or where continuing would put us in breach of the law or a third party's terms. We will tell you first wherever we reasonably can.
Ending an agreement does not affect any rights or obligations that have already arisen.
22. Things Outside Our Control
Neither of us is liable for failing to meet an obligation because of something genuinely beyond our reasonable control, including third-party outages, cyber attacks, failures of infrastructure we do not operate, or changes imposed by platforms or search engines. Where that happens we will tell you and work with you to limit the effect.
23. General
If any part of these terms is found to be unenforceable, the rest continues to apply.
If we do not enforce something straight away, that does not mean we have given up the right to enforce it later.
Neither of us may transfer our rights or obligations under these terms without the other's written consent, except that either of us may transfer to a successor of the business.
These terms are between you and us. Nobody else has rights under them.
24. Complaints
If you are unhappy with something, tell us. Email hello@goldtopcollective.com and we will look into it properly and come back to you.
25. Changes to These Terms
We may update these terms from time to time. The current version is always on our website with the date it was last updated. Changes do not affect work already agreed, and where a change materially affects an ongoing service we will tell you before it applies.
26. Governing Law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.