First They Asked Us to Build. Then They Asked Us to Design.

Where it started.

Boss Design make furniture for workplaces all over the world, and in 2020 they needed a new website. The brief was deliberately narrow: a design studio had already been appointed, and our job was to take their designs and build them properly. So that’s what we did. A custom product catalogue (we advised against forcing it into an off-the-shelf shop, and they were glad we did), a product configurator integration, and a multi-language setup spanning English, French and German, with over 2,000 catalogue fields migrated and cleaned by hand.

Earning the next brief.

When the site proved itself, the briefs kept coming. Their US brand. A UK sister brand. A group microsite. Each one designed for its own audience but cared for by the same team, on the same retainer, with the same standards. By this point we weren’t the web supplier any more. We were the web partner.

The relaunch.

In 2025 Boss decided the site needed a new chapter, and this time the brief was different: design it AND build it. The new bossdesign.com serves five language markets (UK, US, France, Germany and Japan) and runs on 15 custom-built components, from the product configurator and filtering to a seven-widget materials and fabric library. Behind it sits a proper staging-to-live deployment pipeline, error monitoring and caching. Go-live took one morning, and the client called it painless.

Still shipping.

The retainer keeps rolling. The most recent addition: a bespoke fabric administration tool that replaced an unmanageable spreadsheet with a fast, spreadsheet-style admin screen, built and demoed inside two weeks. That’s the pattern with Boss. Every brief earns the next one.